Bjorn Ulvaeus and Anni-Frid Lyngstad, one half the most successful group of all time, were both in attendance at the opening night of ABBA World -- a new interactive museum -- at London's Earls Court on Tuesday Jan 26th.
The new 25-room exhibit features the Swedish pop group's fantastic and sometimes outrageous stage costumes, gold discs, never-seen-before film footage, and recreations of dressing rooms and studios. However the biggest draw is perhaps the karaoke singing booths, dance mats, quiz machines and hologram videos -- all of which visitors get to play with, to be a 'part' of ABBA -- all decorated with disco balls and smatterings of glitter.
Speaking at the opening ceremony, Frida said thank you to the team who helped create their first official exhibit, revealing, " Bjorn and I sang a song together down there! It was not like it was before but it was a lot of fun.
I made a trip to London from Jersey to see the this show and yes i was quite impressed, the costumes were great and some of the interactive item was great such as the Michael Tretow challenge, some of the rooms were just fantastic, I loved the recreation of the summer house on the Island in the swedish archipelago and was also very impressed by the video performances. The costumes too were simply stunning Im an ABBA the movie fan and love the costumes from the Girl with the golden hair mini musical that was played in the Australian tour in 1977.
What I did notice was the lack of memorabilia, I have more in my personal collection that was at this show!!, but altogether this was a good insight in to the lives of ABBA and their music and a nostalgic trip back in time to the days when ABBA ruled the charts.